Sport Made This: Nike Women's Global 2010-2011

Girls train and play sport for a thousand different reasons. Lets give her one more.
Through Nike our girl is given the opportunity to better the world through her training. How?
Every time she trains she earns points. These points are redeemable as currency in the real
world.

Whenever she works out she earns points.
Whenever she buys NIKE products she earns points.
When she gets her friends involved she earns points.
When she tells people about the campaign she earns points.
When she trains using via the Nike Training Club she earns points.
When she logs hours on Nike + she earns points.
All of these points goes toward building a school in a remote Indian village, or maybe they
contribute to building a well for clean water for a community in Haiti.
The more she plays sports, the more she trains, the more currency she earns.

She doesn’t have to do anything new or different – she helps make the world better by just
being her.

This idea works with the existing Nike tools. Nike Training Club, Nike+, and Nike Facebook can all be utilized as a motivation and inspiration outreach platforms/tools.